Dominate July 8–11 with data-driven tactics, creator firepower, and real-time marketing precision.
Why This Guide Matters
Amazon has officially confirmed it: Prime Day 2025 is a 4-day event (July 8–11), the longest Prime window ever. That means more opportunity— and more competition.
In 2024:
- U.S. shoppers spent $14.2 billion in just 48 hours +11% year over year.
- 49% of purchases were on mobile devices.
- $1.08 billion in sales came through Buy Now, Pay Later (BNPL).
Translation? Shoppers are ready. Creators are powerful. Mobile dominates. Buy Now, Pay Later is no longer optional.
Let’s get into the 7 exact steps your brand needs to own Prime Day 2025 with plenty of high-performance marketing IQ.
Step 1: Lock In Creators Who Already Love You
Why?
Creator-led content outperforms traditional ads across every key metric: conversion, trust, and engagement.
Micro-influencers (10k–100k followers) earn up to 60% more engagement
What to do:
- Find creators who’ve already posted about your category.
- Prioritize those with Prime Day experience (they know what converts).
- Give them smart, Prime-ready messaging:
- “My Prime-day Picks”
- “Add to your Wishlist”
- “This deal drops on July 8.”
Pro tip: Find creators in minutes with Upfluence, a platform where brands can launch campaigns, browse, book, and activate influencers with proven Prime Day experience. You can filter by industry, audience size, engagement, and even performance. Or just let the creators come to you! It’s influencer marketing, but optimized for speed.
Prioritize Mobile-First Design in All Aspects
Why?
Nearly half of all Prime Day sales occur on mobile, and most social commerce takes place in vertical format.
What to do:
- Design vertical content (9:16) for Instagram Stories, TikTok, and YouTube Shorts.
- Optimize your Amazon Storefront and listings for fast mobile load times and better scannability.
- Use short-form UGC for social ads. Trust is built faster in someone’s hand than on a desktop banner.
Pro tip:
Use clear CTAs like ‘Shop Now’ or ‘Limited Prime Day Offer.’ It blends into feeds but stands out in results.
Step 3: Create Irresistible Offers (and Name Them Properly)
Why?
The average shopper sees dozens of deals per scroll. Your deal needs to be instantly understandable and appealing.
What to do:
- Offer 30–50% off your top products or value bundles (if you can).
- Enable Buy Now, Pay Later (BNPL) on any item $50+ to remove friction —BNPL accounted for over $1 billion in sales last year.
- Don’t just price it. Package it:
- “Glow Up Bundle” > “Skincare Trio”
- “Back-to-College Kit” > “Laptop & Mouse”
Pro tip:
Put your creator spin on the names, make bundles memorable and memeable. Customers love a little personality with their checkout page.
Step 4: Go Live, or Be Forgotten
Why?
Amazon Live streams and influencer broadcasts see 2.5x more purchases per viewer. It’s where shopping meets entertainment—and it moves product… literally.
What to do:
- Book creators to go live on Amazon, Instagram or TikTok.
- Plan 15–30 minute segments: product demos, quick unboxings, “Ask Me Anything” sessions.
- Pair with exclusive live-only deals or flash discounts.
Pro tip:
Authenticity > production. The best live events feel like FaceTime with a friend who really wants you to try this toothbrush.
Step 5: Monitor Performance Like a Hawk
Why?
You have 4 days this year, not 2. That means real-time optimization can double your returns.
What to do:
- Use Upfluence + Amazon Attribution + Amazon Marketing Cloud to track:
- Top-performing creators
- Conversion by platform, audience, and ad
- New-to-brand (NTB) customers
Pro tip:
Reallocate budget by Day 2. If one creator is crushing it, boost their content. If one format underperforms, shift quickly.
Campaigns that adjust mid-flight consistently outperform ‘set-it-and-forget-it launches.’
Step 6: Treat Each Day Like a Campaign (Especially Days 3 & 4)
Why?
In 2024, Day 2 had a 19% higher conversion rate than Day 1. With four days this year, you have even more opportunity to build momentum.
What to do:
- Repurpose content from Days 1–2 for a Day 3 refresh.
- Launch flash deals (“Back by Demand,” “Almost Gone”) on slower days.
Pro tip:
Keep creators active through Day 4. Prime Day fatigue is real—but so is FOMO, and your best-performing content may still be ahead.
Step 7: Retarget, Repurpose, and Keep Winning Post-Prime UGC
Why?
The sale may end July 11, but your conversions don’t have to. This is where you turn Prime Day leads into Q3 customers.
What to do:
- Retarget clickers, viewers, and cart abandoners immediately post-event.
- Turn creator content into evergreen ad assets and email flows.
- Analyze campaign data:
- Which products converted?
- Which creators drove highest ROAS?
- What messaging resonated?
Pro tip:
Post-Prime Day UGC like “What I Bought” or “My Prime Haul” continues to convert. Run recap content through July and tie it to summer sales or back-to-school offers.
Prime Day isn’t just about discounts — it’s about discovery, influence, and momentum. Brands that win, treat Prime Day like a performance campaign — not a flash sale..
And with Upfluence’s Marketplace, you can:
- Launch a campaign in under minutes.
- Find creators already converting for your category.
- Track ROI from impression to checkout.
Book a demo to get your Prime Day campaigns live in no time! We’ll match you with creators, set up tracking, and get your content on the road to ROI, all before Day 1 even starts.
Want all this information with you at all times? Download the guide here.
Frequently Asked Questions About Prime Day UGC Strategy
- How can brands prepare for Prime Day 2025?
Brands should prepare by activating trusted creators, optimizing mobile-first content, offering irresistible bundles with BNPL options, and using live streaming and real-time performance tracking to maximize ROI. - What type of influencer content performs best on Prime Day?
Short-form vertical videos, unboxings, wishlist roundups, and live demos perform exceptionally well—especially when posted by creators with Prime Day experience and proven conversion history. - Why is mobile optimization critical for Prime Day success?
In 2024, nearly 50% of Prime Day purchases were made via mobile. Mobile-first creative ensures your offers are easily discoverable and shoppable on the devices where most customers convert. - What is the Upfluence Marketplace and how does it help with Prime Day campaigns?
Upfluence Marketplace is a self-serve creator platform where brands can find, book, and activate influencers in minutes. You can filter by niche, engagement, and past Prime Day performance to build high-impact campaigns fast. - How can I track influencer ROI during Prime Day?
Integrate Upfluence with Amazon Attribution and Amazon Marketing Cloud to monitor real-time performance, including top-performing creators, NTB customer rates, and platform-specific ROAS. - How should I promote my brand after Prime Day ends?
Extend the impact by retargeting engaged users and repurposing prime day UGC for post-event sales like back-to-school or summer promos. Prime Day is a momentum builder, not just a moment.
